Research - Product Placement

Product placement in evident in many texts, and is used as a way of marketing products. The definition of product placement is:
A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
Many music videos feature product placements, some more heavily than others, and may be something we could include if we wanted to. Below are just a few examples from many of the products featured in Lady Gaga's Telephone video. The products shown include Diet Coke, the dating website Plenty of Fish and Virgin Mobile.

While product placement is generally accepted, the amount included in Gaga's work was controversial. Therefore, we decided that we would not feature product placement in our work, as we feel it would detract from the meaning of the song and video.