I find this video to be really dramatic, which mirrors the song. I feel as though the extravagant costumes portrayed the various personas, and that the make up corroborated with the costumes. The props used were obviously chosen carefully, and they all have a gothic theme to them. I think Rihanna, as well as the other people in the video, acted well and were believable.
There are several different location used in the video, each different yet still carrying the gothic theme.
There are several different location used in the video, each different yet still carrying the gothic theme.