BT Infinity Advert

As the song we are using for our project was featured in a recent BT Infinity advert, we decided that it would be beneficial to us to see how the company used the song in the context of their advertisement.

The song is used in a positive way, showing the event that makes the people's world "shift and shake" is the introduction of BT's fibre-optic broadband. The way the song was shown in this advertisement will probably be different to how we would show it in our music video. This could be because we are showing the entire song, and do not intend to try and sell a product to an audience.