Editing and Filming Technique: Rihanna - Cheers (Drink to That)

One of the final sections of our music video will include a 35 second montage of past memories between the male and female characters. We want this part to be edited differently in comparison to the rest of our video. In order to gain an idea of how to do this, we decided to look at both the filming technique, as well as the editing technique of Rihanna's Cheers (Drink to That) video.

The music video looks as though it is a compilation of different footage, including home videos and tour footage. A large amount of this is handheld, or filmed with the use of steadicam. Therefore, if we were to  recreate this for our project, we would have to film a considerable amount of footage handheld, as well as using a tripod. The key element in the filming technique is movement. This means that even if we use a tripod, we must use different variations of shots, such as a pan shot, and constantly alter the angles whilst filming and remaining steady.

The editing technique changes depending on the clip, but all the various editing styles are similar. There are quick cuts with many short clips, and there is a high amount of contrast in the film. Additionally, the appears to be fill layers over the top of the footage, creating a different hue for each clip. We will try to recreate this using a mixture of both Final Cut Express and Photoshop.