Audience Theory: Analysis of Finished Video - The Effects Model

Previously, we had learnt about the Effects Model, which is an audience theory. Information about this can be found here.
How does this model apply to our music video?

• This model infers that the message of the media text must have a negative effect on the audience. However, we feel that our music video provides the audience with a positive effect, as the ending itself is positive. Although our music video does show negative emotions, the overall theme portrayed is one of strength, which is obviously positive.
• We do not feel as though the audience would be intoxicated by our music video, which consequently means that the model is not wholly applicable.
• We also do not feel as though any behaviour in our music video would be copied, thus making the model redundant in terms of our music video.
• We do not see any reason for our text to be banned, as many that fit this theory have been.
• Moreover, we do not believe that the text will cause any moral panics.