Planning: Advertisement - Initial Photos

Today I took some photographs that could be used for our advertisement. As it was windy, we decided to experiment with placing Sarah's hair across her face, and also lifting it so that it would move with the wind, if only for a brief moment in time. We got several nice pictures, of which I edited. Some of them are below.

 The first image is eye-catching as Sarah is looking directly into the camera. However, we don't think this will make for a good advert as the text will  be placed over her face and probably cover her eyes. Therefore, the main point of the picture would be lost. Also, a lot of the image is filled with Sarah's face, which will mean that the writing of the advert will get lost in her features, which is bad as we are trying to promote our product.

 This image also stood out to us as the movement of the hair contrasted with the stillness of Sarah's face. The colours match those of our music video and the composition works well for the a photograph. However, we are unsure whether the framing would work for an advert, as we would ideally like to place the text in the centre. Additionally, we feel that the mood of the image may not represent Moss' other songs on her album, and will consequently not be appropriate.

 Her is the image in black and white. We all preferred it edited this way, although we expect our advert to be in colour, and it would look more striking on a website, magazine or newspaper.

This image was our favourite. There is a lot of movement in the photograph and the shade of red is really eye-catching. Furthermore, there is an ambiguity in the photograph which means that Sarah could be both happy and sad at the moment of which the photo was taken. Therefore, when a happier song from the album is played, the audience would view this image differently to how they would when 'Corner' is listened to.
In order to see which of the landscape images would look the best for our advert, I created a few samples, using the images and some different sized text.

Out of the three images, the last one is the best. In the first two, some of the text is lost against Sarah's face, which is an obvious negative. We will therefore use the third photograph, unless we take some more images.