Advertisement - Analysis

As part of our coursework, we are expected to create an advertisement promoting the artist and their music. Therefore, researching various advertisements will help us gain an understanding into how an effective advert is made and why they are successful.

I think this advertisement for a performance by Bjork is particularly effective. As Bjork has copious amounts of stage presence and uses elaborate costumes, hair and make-up for many of her performances and music video, it seems fitting that her advert should be unique and abstract. The colours used both clash and are complimentary; the mixture of warm and cold colours creates an interesting juxtaposition - something that is usually prominnt in her performances. Additionally, these colours help to grab the attention of the audience, which is an obvious advantage. The use of a peach-coloured background again underlines the artist individuality; most artist wold have chose a black, white or grey background.
The advertisement contains a face which resembles that of Bjork, thus making the piece personal to that artist and her fans, whilst simultaneously marketing her as a brand. This is useful as it displays the iconic face of Bjork to a mass audience, potentially expanding her fan base and making her more widely known.
The font used reflect the other areas of the advertisement as a number of bold colours are used. Moreover, the name of Bjork is in the largest font, which will most likely mean that it is read the most. Other details such as the date and location of the performance are included on the advert, which serves its purpose.
Overall, I think this advertisement is effective as it reflects the artist it is promoting whilst still being interesting and able to grab the attention of the audience.
Link to Own Project
This advertisement has given us a standard we should meet when creating our own advert. We want our work to both reflect Allie Moss, as well as providing her fan base with something new, fresh and different. Furthermore, we now understand that the advert can also be simplistic and doesn't have to be overcrowded with information. This is something we would like to include in our work.