Advertisement - Further Analysis

To gain a further idea of advertisement in the music industry, I have decided to look at one more advert, with this one promoting an album rather than a tour.

The advertisement is for the Kings of Leon album Come Around Sundown and features a series of neutral colours and tones which provoke ideas of stained photographs and spoilt paintings; the wash of colour looks as though it did not begin that way, but has a faded over time. This may suggest that the album is being released after a lengthy period of time, or that the music is reminiscent of a past era or musical movement. Additionally, the inclusion of tropical leaves at the top of the advert infer that the music will take the audience on a journey; to a better place.
The font is not entirely congruous with the background as it is sharp and contrasts the darker areas of the advert, thus making it stand out, as well as highlighting the potential fusion of genres in the band's work. The name of the album and its release date is lost slightly in the darker tones of the background.
The advertisement includes a HMV logo, which shows that it will be stocked there, as well as the logo for their record label.
Overall, I feel that this is an effective advert as the vastness draws the audience to it, and the message of it is simple and easy to understand. I feel this is something we would like to include in our own advert, as we intend to create our digipak in a similar manner.