In order to gain the most from my survey, I have decided to analyse my results. This will enable me to gain a greater idea as to what my target audience is, and what they are expecting in terms of a music video for particular genres of music.
Question One: What is your gender?
Luckily, the male to female ratio is nearly equal, meaning that the responses gained will not be favoured to one particular gender to a noticeable extent. However, this may prove detrimental to our efforts as we intended to aim our music video at females, thus meaning that it may have been beneficial to have more females complete the survey than males.
Question Two: How old are you?
As we were intending to target a teenage audience, we were glad that half of our responses were from people aged between 16 and 20 years. Moreover, the four categories with the least number of participant were those above the age of 21, meaning that our response are largely from a younger audience. This will better inform us when we make our music video.
Question Three: What is your favourite genre of music?
As the answer to this question involved the participant typing their answer into a text box, I have decided to use Wordle to display the results. As expected, the most popular answer was 'pop', with 'acoustic' being second. This is great news for us as the genre of Allie Moss' music is 'acoustic', and is therefore a marketable genre. This would make it more probable that our music video would be popular as more people would want to listen to the song in the first place. Additionally, there is a lot of crossover between the 'indie', 'rock' and 'acoustic' genres meaning that more people would be inclined to listen to this type of music and consequently watch the music video.
Question Four: What is your favourite genre of music video?
This question was designed in order for us to narrow down our choices of video. The most favoured choices were 'Narrative' and 'Artistic', which will therefore be something we will try to include in the creation of our own music video. Both the 'Comical' and 'Animated' categories were the least selected, alongside a 'Dance' based music video. We will not be looking to include these elements as a consequence. The two 'Other' responses were "Urban" and "One showing a gig or concert". As neither option would suit our song particularly well, we have decided not to pursue these two options.
Question Five: What aspects of a music video do you enjoy the most?
The most selected category for this question was 'Interpretation', which therefore underlines the importance that we provide an accurate and relevant interpretation of the song through our video. 'Costumes, Hair and Make-up' was also a popular choice, which means that we will have to pay attention to this when selecting outfits and preparing for shooting. 'The Artist' was a popular choice, yet we are unable to fulfil this due to us not knowing Moss on a personal level. Additionally, 'Settings' was not selected once by our participants. We feel that this may be because the locations are never the focal point of a music video. However, we feel that they are vital to the portrayal of a particular message and including locations that are congruous to our theme is pivotal in creating a successful and professional standard music video.
Question Six: How many times would you view a music video you liked in a week?
The majority of participants would view a video they enjoyed between three and five times a week. This means that the music video must be able to maintain a high level of interest throughout the many times people would watch it. To do this, we would need to create moments which are memorable, and some that are possibly difficult to comprehend fully in the first viewing. Many films, such as 'The Sixth Sense' need several viewings for the plot and all the small details to be understood in their entirety, which is obviously beneficial for the company who made the film. We will try to include this element in our own work as it means that people will watch it several times without losing interest and gain more recognition for the artist and song.
Question Seven: On a scale of 1-5, with 5 being the highest, how important is a music video with regards to promoting a song?
These results were as expected, with participants select either '3', '4' or '5'. This means that our music video will have to be of a high standard as it is key to the promotion of Moss and her music; a poor music video would lower Moss' reputation, which is obviously something we will try to avoid.
Question Eight: What is your favourite music video?
For this question, we were given a range of music video. Below are five which I feel mirror the kind of video we would like to create.
- You're Beautiful - James Blunt
This music video is simple with a stunning landscape. We feel we would be able to create something similar with our song. - Your Song - Ellie Goulding
This video is autumnal and uses several focus changes, something we are able to replicate with the HD cameras. - The One That Got Away - Katy Perry
This video has a narrative and uses the past to explain the present, something which we wanted to include through our montage section. - The A Team - Ed Sheeran
This video has a strong narrative about a controversial issue. The song is also similar to Moss'. - We Found Love - Rihanna
This video uses the conventions of a different genre of music and combines it with a mainstream song. This is a great example of how to successful crossover genres and create something unique.
From the Wordle, it is obvious that the narrative is a big reason why people enjoy music videos. This, alongside the costumes, interpretation and ending are the main things we will focus on when creating our music video.
Question Ten: Would you deliberately go out of your way to watch a music video?
The vast majority of people answered 'Yes', meaning that the video is likely to be watched by people who listen to Moss' music, thus suggesting that we must stay true to the lyrics of the songs and provide a strong interpretation.
0 comments:
Post a Comment