Research - Expanding and Increasing Sales and Audiences

The music video serves several purposes; these include both increasing sales for the artist, and broadening their audience. Therefore, we feel as though it is beneficial to our project to see some examples of this, as well as looking at the possibilities are project could create for Allie Moss if our music video was used officially.
Example
Rihanna is an artist who constantly interests new audiences, as well as keeping her loyal, dedicated fan base happy. She does this by reinventing her appearance, and consequently tweaking her style of music to suit this change. Below is an image showing the change in appearance between her six studio albums.

From the above image, it is evident that Rihanna has utilised the current fashion trends to extend her audience to more and more people.Moreover, her styling also helps her to connect to people of all ages; some of her album covers are light hearted and fun and therefore for younger people, whilst others are either sexualised or emotive, which would be target at a slightly older audience. From this piece of research, I can understand that image is important to the audience an artist wants to target. Additionally, increased sales come from having a wider audience, particularly if a more populated group of people are targeted effectively, such as teenage girls.
Linking Findings Back To My Own Work
As Allie Moss' appearance has an indie vibe to it, her target audience would most likely be young adults; moreover, as she herself is female, other females would be able to relate to her. Thus, we will have to target this demographic. However, we do not feel as though we should be limited to Moss' current fan base and seek to extend it. To do this, we will have to select a group of people to try and attract. The most likely option will be young, male adults. To attract them, we would need to use the stereotypes usually associated with young males and the media they consume. Accommodating this factor would mean the use of an attractive female, which we feel we are using, as well as a relatable male character, which we are again using. This will hopefully enable us to extend Moss' fan base and consequently increase her sales.

The attractive and relatable female character.

The male character who is also relatable to both male and female audiences.