Research: Allie Moss - Fan Base

After searching the internet, I found a news article about Allie Moss. The article shows Moss' fan base in England, which informs us that she has world wide appeal, meaning that our music video has a better chance of being successful.
The article centers around Alan Rumsey's success in getting Moss to perform in England, and more specifically, his home town in Oxfordshire. Rumsey describes the success as "Christmas come early", suggesting that Moss' arrival is a a great thing. This tells us that Moss is a well respected individual with a large fan base that is not restricted to her native country. This means that her music, as well as her music videos, are universal.
Additionally, the acoustic gig was sold out, which reinforces the idea that she is popular and has a substantial audience.
The article can be found here.

A second article I found on the internet was an interview with Moss. The most interesting part of the interview was her answer in response to the question: Can you talk a little bit about the meaning behind these songs for you?
Moss' reply was: I try not to go too deeply into what they mean to me, because I want them to mean to other people what they get from it. But, the idea behind “Corner” was that I think sometimes when you’re faced with a difficult problem in your life, what you really want or need is just a friend to stand by you through it, rather than fight it. It’s perceived as not being brave, to not fight something, but for me, sometimes just getting through something is important. You just want someone to be there and hold your hand, and be like, I’m gonna get through this with you.
The interview can be found here.

To gain a further insight into Moss' audience, I decided to look at the target audience of one of the shows her music has been featured on. I eventually came across an article that showed the ratings of Pretty Little Liars, the show which used Moss' 'Corner'. The episode gained the most amount of viewers during the second season, with 3.68 million viewers.

The above picture also shows that the show was extremely popular in female teens, females between the ages of 12 and 34, and teens in general. This indicates to us that the main audience of Moss' music will be teenagers, especially females, and well as young females as a whole. Therefore, we will have to cater our music video to these groups of people and will have to try to target them directly.