Positives
- The opening sequence was good as the speed of edited matched the feel of the song, as the close-up shots created a mystery behind the identity of the characters; the audience would continue to watch the music video as they wanted to find out more about the characters.
- The showing of past memories works really well, as the editing of these parts makes it clear that they are different from the rest of the text. Also, this adds depth to the characters on screen and helps make the audience more attached to them.
- The cutting of the music is an interesting addition that is also controversial.This maintains the audience's attention.
- The use of parallels help show the differences between before and after the accident, and therefore provoke the audience into feeling sympathetic towards the female character.
- The idea for the narrative is strong and fits the meaning of the song.
- The middle of the music video is rather dull as not much seems to be happening. Quicker shots and maybe a brief change in location would have helped.
- The breaking of sound does not seem to fit with the nature of the song. Whilst it is a talking point, it seems out of place and disrupts the flow of the song unnecessarily in my opinion.
- It seems as though the shots prior to the car crash are trying to build tension. This does not work, in my opinion, as the song is not increasing in tempo or volume, as the visuals do not correlate with the sounds being heard.
- Some of shots could have been more interesting. I noticed a lot of the shots of the couple walking were long shots. Close-ups of certain body parts could have been included to help keep the audience's attention.
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