Do you like the song?
The answers from the group were positive. By knowing that people like the song we have chosen, we are more confident in producing a music video people will enjoy. Additionally, if people like the song, they are more interested in seeing a visual representation; people will watch our music video.
Describe the song in a few words.
The words that were said included "emotional", "sad", "happy", "cute" and "like a lullaby". The word "emotional" suggests that the audience would expect a portrayal of an emotional or moving experience. This therefore means that a narrative is imperative. Furthermore, we had a contradiction as both "sad" and "happy" were said in reference to the song. I agree with this interpretation, as some parts of the song are "sad", whilst others are more uplifting and "happy". Therefore, I think it will be best for us to try and include both "happy" and "sad" emotions. Doing so would keep our video interesting, as a range of emotions would be felt by the audience.
The word "cute" indicates a need for aesthetically pleasing shots and possibly hints at the interaction between characters. "Cute" is often used to describe in-love couples, so we will try to capture this.
"Like a lullaby" could mean a simple idea is needed, as lullabies are not complicated songs. Plus, lullabies are soothing; this idea could be reflected in our locations as we have tried to select idyllic and tranquil settings.
What artist's style is the song similar to?
Ellie Goulding, Damien Rice, Birdy, Tracy Chapman and Ingrid Michaelson were all referenced. A few of these artists have been mentioned on my blog already, thus showing that we are on the correct path project-wise. Additionally, after looking at the music videos of these artists, I noticed that the style was similar; simplistic, sometimes vintage-looking music videos were the ones created. Below is a music video by Ingrid Michaelson, whose band including Allie Moss.
Would you expect the digipak to have a photograph or an illustration?
The answer was a photograph. We will take this into account when creating it.
What kind of narrative would you expect for the music video?
We gained a few similar answers from this question. All of these contained a couple that are in love. One outcome suggested was that one person dies. Death is known to be an emotional and traumatic experience and would therefore fit into the meaning of the song. Also, showing the effects of someone's death would be emotive and therefore create the "emotional" and "sad" feelings expected by the audience.
A second outcome is that they split up. From putting this answer into the context of the other answers gained, the break up would not be malicious, and that it would be a heart-breaking experience. I am not too keen on this idea, as I do not want the music video to become chick-flick-esque; it would be difficult to capture the break-up on film and not follow the conventions of a typical romance movie.
The third answer was simply "a cute love story". This answer gives us a large amount of possibilities and is not specific.
Other information
All the participants were 17 years of age, with three of them female and one male. From the answers received, as well as my research, I have discovered that Moss' fan base is largely female, therefore catering to a female audience increases the chance of our music video being successful.
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